Industry Background: Since the beginning of the 21st century, cutting-edge technologies such as information technology and artificial intelligence have been rapidly developing, leading to drastic changes in lifestyles. Keywords such as digital economy, intelligent products, smart tourism, and smart elderly care frequently appear in various national policies and economic activities. Against this background, the major of Art and Technology has emerged. The goal of the major of Art and Technology is to cultivate new talents who can integrate art and technology, with the aim of promoting innovative design and creative expression that meet the demands of new technologies, new scenarios, and new needs.

Cultivation Objectives: The Art and Technology major focuses on the design of digital products and the creation of digital content in the digital economy era. On one hand, from the perspective of "user experience", students will learn to understand and apply innovative human-computer interaction technology to design interactive products or digital artworks for the future. On the other hand, students are trained to think systematically, allowing them to design rational information architecture, build physical and digital experience environments, and innovate in service processes and business models. This interdisciplinary major integrates art design and new technology, with the aim of cultivating high-end design talents who possess a solid design foundation, international vision, and interdisciplinary innovation capabilities.

Career prospects: Graduates of this major mainly engaged in user experience and interaction design, UI design, e-commerce design, IP design, immersive art and other digital art design in the Internet industry, intelligent product design, cultural tourism, exhibition design, game design, virtual reality and other industries. They can also pursue postgraduate studies in information design, interactive design, visual communication design, digital media and other related majors.

Main Courses: The main courses include Fine Arts Fundamentals, Color Theory, Composition Basics, Design History, Digital Illustration, Layout Design, User Research and Product Definition, UI Interface Design, Computer-Aided Design, Fundamentals of Programming, Creative Coding, Human-Computer Interaction Technology, Motion Design, Interaction Design, Service Design, Data Visualization Design, E-commerce Design, Smart Cultural Tourism Design, and NFT Digital Collections Design.